The indoor urban garden experience will be free to attend for mall visitors.
PREIT has teamed up with Bloomia, the largest certified American cut flower farm on the East Coast, and Nomads Agency to bring the first indoor Field of Tulips experience to Cherry Hill Mall Jan. 18 through Jan. 21. Guests can experience an early spring at this urban garden boasting more than 30,000 colorful tulips while learning about flowers and sustainability.
Guests can wander the beautiful garden featuring a variety of tulips in different shapes and colors, all hydroponically grown in the USA. Flowers can be picked and purchased with 10 percent of each flower purchase benefiting the Food Bank of South Jersey, the local charity handpicked by Cherry Hill Mall.
“PREIT is proud to be an industry leader offering the best in entertainment and experiences at our centers and the Field of Tulips garden is a great way to kick off the new year,” said Bil Ingraham, VP Consumer Marketing & Partnerships at PREIT. “The partnership with Bloomia and Nomads will be a great collaboration that will have a positive impact on our local community.”
“We value our long-standing partnership with the Cherry Hill Mall, and appreciate their ongoing commitment to issues that affect the South Jersey community,” said Lavinia Awosanya, Director of Strategic Partnerships. “The Field of Tulips experience presents a unique opportunity for guests to support families facing food insecurity while enjoying the beautiful garden.”
With a mission of spreading happiness via sustainably grown flowers, Bloomia is committed to providing consumers with top-quality flowers at affordable prices that are grown in a conscious way. The Field of Tulips tour is a joint venture between Bloomia and Nomads Agency that provides this exciting flower brand an opportunity to interact directly with consumers in an innovative way.
“We’re excited to partner with PREIT and Cherry Hill Mall for the 2019 inaugural indoor garden,” said Nico Botman, CEO of Bloomia. “Cherry Hill is a great place to kick off our Field of Tulips tour and we’re thrilled with their choice to partner with such a worthy organization as the Food Bank of South Jersey.”
The first indoor Field of Tulips garden will take place in the mall’s Grand Court. Entry to the garden is free and is open during mall hours:
Bloomia will be announce other mall locations for the Field of Tulips tour later this year. For more information visit www.thefieldoftulips.com.
